![]() ![]() We have contacted PlentyOfFish to make them aware of this issue and will update this post if we hear back. Malwarebytes Anti-Exploit users were protected against this attack. Given that the time frame of both attacks and that the ad network involved is the same, chances are high that pofcom dropped that Trojan as well. The sample collected in this particular instance was the Tinba banking Trojan. The ad network involved in the malvertising campaign (ad.) was familiar and it turns out that we had observed it in a rare attack captured by our honeypots just one day prior.Īs you can see in the picture below, the redirection chain goes through multiple hoops before reach its final destination, the exploit kit landing page. While we see this mechanism quite frequently within our telemetry, it is particularly difficult to reproduce it in a lab environment. To complete the POF dating site sign up/register, enter your name and other personal information, and follow the on-screen instructions. The attack chain uses the Google URL shortener goo.gl as intermediary to load the Nuclear exploit kit. Follow the guidelines below to create/register for a PlentyOffish account Go to On the website, click Register. And while there may plenty of online dating sites, when it comes to bulking up on customers, it knew to go where there were plenty to fish.We detected a malvertising attack on popular dating site PlentyOfFish (POF) which draws over 3 million daily users. Some users are more active than others, and thus more valuable, but Match Group’s cost per user acquired works out to an average of US$5.28 each, which it’s certainly betting it can turn into more than that in profit. “Relative to other means by which you can acquire customers, this may be cost effective.” “It’s not so much that Match cares about the product, because it has plenty of substitutes that are just as good or better, but PlentyOfFish has a customer base and Match is buying that,” said Oyer, who wrote the book Everything I Ever Needed to Know about Economics I Learned from Online Dating, after concluding that the online dating market closely resembled the labour markets he studied in his academic work. We got so big because we were so effective at retaining users, making them happy and having them find relationships The Match Group will add another 109 million users to its ever-deepening pool who’ve already used the site, built a profile and whose activity makes the site’s algorithms stronger, says Paul Oyer, an economics professor at Stanford University. To thrive, dating websites need to amass a pool of engaged users that’s large and diverse enough to satisfy people’s varying tastes and is incessantly refilling to keep up with the relentless churn of wandering customers. The company, headed by American media mogul Barry Diller, will add PlentyOfFish to a solid roster of nearly 50 online dating brands that include Match, Tinder and OkCupid, which altogether reach millions of users in more than 200 countries through the web and mostly mobile apps. PlentyOfFish’s “impressive” traction and growth trajectory in a crowded space is what attracted its rival to stop competing against it and just acquire it, the Match Group said in a release. OkCupid admits it intentionally mismatched users in Facebook-style experimenting.But if we lose customers, then everyone starts telling their friends that they should start using POF.” Recommended from Editorial To login: If you have already registered for a POF account, you can login to the app using your existing username and password. “If no one finds any success, then they’re all going to hate you. ![]() “We got so big because we were so effective at retaining users, making them happy and having them find relationships,” and spreading the good word about it, he added. We have the supplies you need to set up and maintain a new tank and knowledgeable fish counselors to guide you every step of the way. Each year, it made small, incremental changes to how it made connections - changes, Frind says, made the experience better, made people use the site more and make it tough today for new dating sites to imitate. Article contentįrind’s site has been there through it all, morphing along with its users’ attitudes and habits. This advertisement has not loaded yet, but your article continues below. ![]()
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